Dear Affiliate Partner,
Greetings from Flipkart!
We are glad to inform you that Flipkart has planned an array of consumer promotions, bank cashback offer & deep discounts across multiple categories during the entire month of May. Also, Flipkart would be offering upto DOUBLE commissions (upto 20%) for all affiliate referral sales/orders happening on its Mobile Apps (Android / iOS / Windows), thus resulting in higher affiliate earnings.
From 1st - 20th May, Flipkart is having the 20/20 #ShopSmartDays campaign wherein there would be multiple deals & offers across all categories on Flipkart.com supported by a Bank Cashback offer (tentatively in the 2nd week of May). Some of the '20/20 #ShopSmartDays' would be (these dates are subject to change)-
- Lifestyle Sale Days from 1-3 May,
- Mobile Accessories Sale Day on 4 May,
- Laptop Accessories Sale Day on 5 May,
- Auto Accessories Sale Day on 6 May,
- Home Sale Day on 7 May,
- Large & Small Appliances Sale Day from 8-9 May,
- Mobiles Sale Days, Books Sale Day, General Merchandise Sale Days & many others(between 10-20 May)
So be ready & keep a daily watch on the Flipkart Home Page banners and browse through theFlipkart Offers Zone (including Deals Of The Day page) to keep yourself abreast of the on-going offers/deals on Flipkart.com from 1st to 20th May so that you can update the same on your websites/blogs/apps.
And there's more for our affiliate partners this month – earn increased commissions of:
- Upto 2% on all Xiaomi (except Mi4i), Lenovo A6000, Moto E & Moto X mobiles
- Upto 5% on Huawei Honor 4X , Huawei Honor 6 , Huawei Honor 6 Plus , Huawei Honor Holly , Moto G , Moto Turbo , Lenovo Vibe X2 , Lenovo Vibe Z2 Pro , Samsung Galaxy S3 Neo , Yota , and All Non-Exclusive Mobile phones
- Upto 5% on Flipkart e-Gift Vouchers
- Upto 10% on all Digiflip Pro tablets & Lenovo Yoga 2 tablets
- Upto 6% on Flipkart Exclusive Laptops & Tablets
- Upto 12% on Citron Appliances (Trimmers, Shavers, Hair Dryers & Straighteners)
- Flat 10% on Automotive Accessories
- Upto 20% on Toys & School Supplies , Sports & Fitness , Fashion & Lifestyle
- Upto 6% on Televisions , Microwave Ovens, Air Conditioners, Refrigerators , Air Cooler
- Upto 20% on Home & Kitchen Needs , Home Furnishing , Home Decor & Festive Needsand Home Improvement Tools
- Upto 6% on Mobile & Tablet Accessories and Computer Accessories
NEW! Flipkart Affiliate Program introduces App Install tracking/attribution
As you are aware, due to the recent closure of Flipkart’s mobile site, all the mobile traffic being directed by our affiliate partners will land on Flipkart’s Mobile Apps (if the app is already installed) OR it’ll be redirected to the Flipkart app page on respective OS platform's App Store (if the app is not installed). With the trend of increased app usage in today’s mobile savvy world (especially India), and the attribution of Flipkart App installs as well as orders placed through Flipkart’s Apps, this is a good opportunity for our affiliate partners to earn more commissions.
- In case Flipkart App is NOT installed, the user will be redirected to the Flipkart app page on respective OS’ App Store (Play Store in case of Android, App Store in case of iOS, Windows Store in case of Windows) and affiliate tracking/attribution (for Flipkart App install^) will happen if its installed by the user on his/her mobile device (in such cases, the install will be classified as ‘Fallback’ install)
- In case Flipkart App is already installed, then the user will be taken to the Flipkart App (Android/ iOS/ Windows) and s/he lands on that specific home/ category/ product page (as per the affiliate link) and affiliate tracking/attribution will happen for the order(s) placed on Flipkart App.
For more details, please refer to the What's New! section in your affiliate account homepage orCLICK HERE to know more about how mobile app tracking works.
In short, if the user downloads the Flipkart App after clicking on an affiliate link promoting Flipkart products / deals, affiliates will be paid for every eligible app install (‘Fallback’ installs). If the user already has the app, then s/he is taken to the app & any purchase is done, then the order is attributed to the affiliate and you will be paid as per the category-wise commission rates for Mobile App orders. This ensures that our affiliate partners get paid for every call-to-action (be it a sale or an install) from the mobile traffic directed by them to Flipkart.
NEW! Direct Install (CPI) campaign for Flipkart Apps (Android/ iOS/ Windows)
In addition to being paid for all the eligible ‘Fallback’ installs, Flipkart Affiliate Program has also launched its Direct Install campaign which provides all our affiliate partners to run direct CPI campaigns for Flipkart App installs through owned/paid media inventory (preferably non-incent and good quality incent campaigns). In such cases, the install will be classified as ‘Direct’ install. Flipkart Affiliate Program is the 1st affiliate program in India to launch CPI campaigns for app downloads, apart from the regular CPS campaign for driving sales/orders. While running Direct Install campaigns, please ensure to adhere to the following conditions:-
- Targeting Geography – only India
- Target Devices- Android (version 3 & above), iOS, Windows
- Preferably non-incent and good quality incent campaigns (Financial penalties will be levied and/or suspension of affiliate account in case of wrong / exaggerated / misleading / false communication messages while promoting incent campaigns for app downloads)
- Tracking of installs will be as per 3rd party MMP (Mobile Measurement Platform) data^
The affiliate url for CPI campaign, App Installation Report (‘Report’ as well as ‘Download’ section), etc is available in your affiliate account panel itself. Pls copy/use the Affiliate URL for Direct Install (CPI) campaign from your affiliate account panel (homepage). You also have the option of adding/appending 1 SubID parameter (&affExtParam1=subid value) at the end of this URL for granular tracking of Direct Install (CPI) campaign [Example: http://affiliate.flipkart.com/install-app?affid=test&affExtParam1=ABC123]. For the detailed App Installs Report which has the break-up of Direct Install campaign as per SubID (affExtParam1), you can go to Downloads --> App Installs Report to generate the csv report.
^NOTE- Flipkart uses 3rd party MMP (Mobile Measurement Platform) data for tracking its mobile app installs. Affiliate attribution for Flipkart mobile app installs will happen only if the below 2 conditions are satisfied:
- Only fresh installs will be considered and not reinstalls (this is based on Device ID mapping being done through the MMP)
- The user has to launch/open the Flipkart App within a period of 14 days after installing the app on his/her device in order for the affiliate attribution to happen
Commission rates for Flipkart App installs during May 1-31, 2015 are mentioned below:
| Device OS | Fallback Install
(Rs per install) | Direct Install
(Rs per install) |
|
| Android | 35 | 22 |
| iOS | 60 | 45 |
| Windows | 60 | 45 |
- Fallback installs are the ones wherein, if a user clicks on any affiliate product/offer url on mobile device (not having the Flipkart app), ends up installing the Flipkart App
- Direct installs are the ones wherein partners use the affiliate url for the Direct Install (CPI) campaign to drive Flipkart app installs through their media inventory
Commissions rates for all referral sales/orders on the Flipkart marketplace during May 1-31, 2015are mentioned below:-
| CATEGORY | Website | Mobile Apps # |
New Customer*
order | Existing Customer order | New Customer*
order | Existing Customer order |
|
| Flipkart e-Gift Vouchers | 3% | 3% | 5% | 5% |
| Books, e-Books & e-Learning | 10% | 10% | 10% | 10% |
| Fashion & Lifestyle Categories (Clothing, Footwear, Watches & Clocks, Bags-Wallets-Belts, Luggage & Travel, Sunglasses & Eyewear, Sports & Fitness, Jewellery) | 14% | 8% | 20% | 12% |
| Toys & School Supplies | 14% | 8% | 20% | 12% |
| Baby Care & Diapers | 14% | 8% | 20% | 12% |
| Fragrance, Beauty & Wellness | 14% | 8% | 20% | 12% |
| Stationery & Office Supplies | 14% | 8% | 20% | 12% |
| Pet Supplies | 14% | 8% | 20% | 12% |
| Large Sports & Fitness Equipments and Bicycles | 4% | 4% | 6% | 6% |
| Large Appliances (Televisions, Microwave Oven, Refrigerator, AC, Air Cooler, Washing Machine) | 4% | 4% | 6% | 6% |
| Home Categories (Home & Kitchen Needs, Home Decor & Festive Needs, Home Improvement Tools, Home Furnishing) | 14% | 8% | 20% | 12% |
| Health Care Appliances | 5% | 5% | 10% | 10% |
| Personal Care Appliances (except Citron brand) | 5% | 5% | 10% | 10% |
| Citron Personal Care Appliances | 8% | 8% | 12% | 12% |
| Home & Kitchen Appliances (except Fans & Water Purifiers) | 5% | 5% | 10% | 10% |
| Fans & Water Purifiers | 10% | 6% | 15% | 10% |
| Small Entertainment (iPods, MP3, Video & Audio Players) | 6% | 3% | 12% | 6% |
| Cameras & Camera Accessories | 2% | 2% | 4% | 4% |
| Tablets (except Digiflip Pro & Lenovo Yoga 2 tablets) | 4% | 2% | 6% | 4% |
| Digiflip Pro & Lenovo Yoga 2 tablets | 6% | 4% | 10% | 6% |
| Flipkart Exclusive Laptops | 6% | 3% | 6% | 4% |
| All Other Laptops (Non-Exclusive) | 4% | 2% | 6% | 4% |
| Mobile, Computer & Tablet Accessories | 3% | 3% | 6% | 6% |
| Computer Peripherals (except Storage) | 2% | 2% | 4% | 4% |
| Computer Storage (except External Hard Disks) | 1% | 1% | 2% | 2% |
| External Hard Disks | 0.1% | 0.1% | 0.2% | 0.2% |
| Flipkart "Exclusive" Mobile phones** (Refer A to D below) |
| (A) Huawei Honor (4X / 6 / 6 Plus / Honor), Moto (G / Turbo), Lenovo Vibe (X2 / Z2 Pro), Microsoft Lumia 640, Karbonn Exclusive phones | 3% | 1.5% | 5% | 3% |
| (B) Samsung Galaxy S3 Neo, Yota phones | 3% | 3% | 5% | 5% |
| (C) Xiaomi (except Mi4i), Moto (E / X), Lenovo A6000, Asus Zenfone, Alcatel, Samsung S5 Mini, Lava Iris Win, Spice Android One, Micromax Canvas Nitro A311 phones | 1% | 1% | 2% | 2% |
| (D) Xiaomi Mi4i, Lenovo (A6000 Plus / A7000) phones | 0.1% | 0.1% | 0.2% | 0.2% |
| All Other Mobile phones (Non-Exclusive) | 3% | 1% | 5% | 2% |
| Music, Movies & TV Shows (CD/DVD/Blu-ray) | 8% | 8% | 12% | 12% |
| Posters | 8% | 8% | 12% | 12% |
| Gaming (Consoles, CD/DVD, Accessories) | 2% | 2% | 4% | 4% |
| Software | 2% | 2% | 4% | 4% |
| Wearable Smart Devices | 3% | 3% | 6% | 6% |
| Automotive Accessories | 10% | 10% | 10% | 10% |
# Affiliate tracking on all Mobile Apps is possible only through Smart Affiliate URLs
* New Customer is defined as the 1st order/transaction done by a customer on Flipkart.com in the last 6 months (counting from the date of transaction).
** Flipkart "Exclusive" Mobile phones include (but not limited to) the following: Moto E / G / X / Turbo ; Xiaomi Mi4i; Asus Zenfone 2 / 4 / 4.5 / 5 / 6 ; Huawei Honor 4X / 6 / 6 Plus / Holly; Alcatel Idol X Plus / Fire C / Onetouch Flash ; Karbonn A11 Star / A12 Star / A50s / A52 Plus ; Lenovo Vibe X2 / Z2 Pro; Samsung Galaxy S3 Neo / S5 Mini; Spice Android One; Yota; Lava Iris Win, Lenovo A6000 / A6000 Plus / 7000; Microsoft Lumia 640; Micromax Canvas Nitro A311 [In case any new exclusive phone is launched after 1st May 2015, it will be updated onwww.flipkart.com/affiliate] |
